Solving the puzzle of local SEO is a challenge for many business owners. Fortunately, tools and techniques exist to make the process easier.
For example:
- Google Business Profile. GBP is often the first place customers look for information about your company, giving an immediate first impression of your business. It’s also crucial for improving your local SEO ranking. The Listing Management tool helps you create a complete profile and easily edit it.
- Listing Management. For a business to get found online, having updated information in online directories is more important than ever. On the other hand, it can be time-consuming to add and update this information, especially if your business has more than one location. The Listing Management tool makes sure you have consistent information in each business listing.
- Review Management: Reviews and ratings have a direct influence on local ranking. However, many business owners struggle with monitoring and managing their customer reviews. The Review Management feature makes it easy to respond to them via your Google Business Profile and Facebook directly.
- Local SEO Insights: Optimizing for local SEO takes effort; verifying those results can be even more time-consuming. The Local Heatmap simplifies the process by tracking up to 5 keywords to assess how your local SEO is performing.
