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  • Black Beauty & Spa
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SEO Tips To Upgrade Your Website Ratings

 

 

SEO

In the COVID-19 universe that we now live in, many businesses are making the jump to online sales and more internet interaction with customers. Here are some SEO tips to upgrade your website ratings.

Now is the best time to assess your web presence and improve your Search Engine Optimization! It is essential that consumers today can locate data about your enterprise before their visit or acquisition. Folks are looking for all kinds of data, many folks will research a product or service online prior to seeking assistance.

 Your website allows folks to do just that, but only if they can find you first.

Let’s cover a few tips to help improve your website overall making it easier for search engines to crawl your site and index your information.

First, let’s start with your content. You should be creating content for your website regularly.

 

 

If the information is stale it is less likely to populate in a search. This aligns with Google’s relevancy factor. 

The more accurate and timely the information the better position it will return in a search result. So focus on improving your content by updating it regularly.

 You need to write with both your target market and Google in mind when creating content.

 Use keywords when writing the text for your site. Include information that will inform the consumer and provide a resolution for the problem they are searching for.

 Along with your content, you want to make sure you are utilizing keywords and phrases in your title text. In many website builder platforms, you have the opportunity to format text and assign title or header tags. 

The most important information on your page should be assigned title or header tags and will help with your optimization efforts.

Your website’s usability and search engine ratings are closely interconnected Focus on optimizing the four key usability elements outlined in this post to enhance your visitors’ on-site experience and boost your rankings on Google in a sustainable way.

1. Site speed

Site speed has been a pivotal ranking factor for more than a decade. So, if your pages take too long to load — anything above three seconds — not only will your visitors bounce away out of disappointment but your rankings on Google will also floor.

2. Mobile-friendliness

Today, mobile devices (excluding tablets) account for more than half of the global website traffic, 50.81% to be precise.

Unsurprisingly, due to Google’s mobile-first indexing, the mobile — not the desktop — version of your website is the benchmark for how Google indexes and ranks your site. Simply put, your mobile usability can practically make or break your website’s ratings on Google.

3. Content quality

As you’d expect, the quality of the content on your website is strongly linked to the usability of your website. Low-quality content doesn’t encourage visitors to take action or engage with your offerings, and consequently, won’t support your website’s rank well.

To create top-quality content, you first need to know your target persona — understand your audience, their feelings, questions, and pain points. Analyze the search phrases that bring folks to your site and realize what your visitors are looking for in order to create content that’s relevant and aligns with their intent.

4. Site navigation

Regardless of what your website is about, its navigation structure plays a key role in its usability.

For example, if your website is a blog. How are your blog posts arranged? Can visitors search for a particular post? How many clicks does it take to reach from point A to point B? Or, if it’s a web app, does it have easy onboarding for seamless digital acceptance by users?

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