BIG3

The BIG3 is America’s 3-on-3 professional basketball league.

As a league focused on innovation, the BIG3 had several new enhancements to the player and fan experience across their fifth season. The league introduced the first-of-its-kind Forever Experience Action Tokens (FEATs), which leverages blockchain technology to sell NFTs offering ownership-like benefits and real-world experiences, redefining how teams and leagues can use Web3.0 technology. Owners include a community of Axie Infinity Members – owners of the now three-time-champion Trilogy – DeGods, Gary Vaynerchuk and VeeFriends, Bill Lee and MyDoge/DogeCoin, Krause House, and Snoop Dogg and PayPal Co-Founder Ken Howery.